Tuesday, April 10, 2012
8:00 a.m. - 10:00 a.m.

BIOCOM Boardroom
4510 Executive Drive, Plaza 7
San Diego, California 92121

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Gaining marketing approval and reimbursement provides market access for your new product, but achieving optimal market access requires you to negotiate a favorable formulary listing and/or contract for your product as well.

Constructing and negotiating a contract for pricing and utilization of a new product is not an area of expertise for many companies, compared with payers, who are negotiating contracts with hundreds of companies over the course of any given year. Understanding how best to construct and negotiate contracts can mean the difference between a high performing and profitable product, and one that barely makes a return on the significant investment in bringing it to market.

In this highly informative and educational session you will hear from three experts in this field - David Charapp, an attorney with Duane Morris LLP, Joe Merkert, Senior Director, Payer Engagement with PriceSpective LLC, and Joan Mimnaugh, Sr. Director, Contracts and Pricing with Santarus, Inc. David will discuss the legal framework for payer contracts and how to avoid common pitfalls; Joe will use a case study to describe what payers say they want - and what they actually do; and Joan will discuss the contracting situation from an industry perspective - how to balance the needs of the company with the needs of the payer.

As usual, there will be ample time for a Q&A session and opportunity to network with your industry colleagues.

Speakers:
Joan Mimnaugh, Sr. Director, Contracts and Pricing, Santarus, Inc.
David Charapp, Duane Morris LLP
Joe Merkert, Senior Director, Payer Engagement, PriceSpective LLC